#119 — Branded Content: The New York Times finds new life in old business model

http://media.blubrry.com/itsalljournalism/p/content.blubrry.com/itsalljournalism/IAJ-2014-11-06-139.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEarlier this year, The New York Times launched T Brand Studio, a unit within its advertising department to create branded content for the newspaper’s digital platform. “Branded content, when you think about it from what it used to be, that was John Deere printing a catalogue,” … Continue reading #119 — Branded Content: The New York Times finds new life in old business model