#244 – Newsrooms need to build trust with their audiences

It’s no longer enough to simply provide information to readers. Reporters who do that and take a “Wizard of Oz” approach, assuming readers should be happy with the information they’re given and not ask anything more of their local newsrooms, will find themselves at a loss. Joy Mayer has been studying audience engagement for the … Continue reading #244 – Newsrooms need to build trust with their audiences