#252 – Going native: Branded content helps sustain journalism

Readers would rather have branded content available through their favorite news organization’s website than see a pop-up or banner ad, but publishers and ad creators need to understand what type of content will best speak to that audience for their joint venture to be effective. Melanie Deziel, founder of MDeziel Media, the first editor of … Continue reading #252 – Going native: Branded content helps sustain journalism