Jeff Sonderman learned early in his journalism career that you have to keep teaching yourself and finding ways to learn outside the classroom: trying new tools, reading about the latest developments, listening to podcasts.
“That’s on you now after you graduate,” he said. “There’s less of a sense of ‘I got a degree, I know journalism, I’m good for the rest of my life.’ It’s only going to keep evolving.”
Jeff is the deputy director of the American Press Institute, an educational non-advocacy, nonprofit organization affiliated with the Newspaper Association of America. He is an adjunct faculty member of The Poynter Institute, and previously a digital media fellow there. He also teaches digital journalism at Georgetown University.
His early awareness of the limitations of formal training and willingness to experiment have taken him far, far from where he planned to end up.
When Jeff came out of journalism school in 2004, social media didn’t really exist yet. Facebook was Harvard-only. YouTube had another year until it rolled out.
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