What if there was a way to get around writer’s block? What if people in creative jobs figured out a way to cultivate a steady stream of ideas and stories to tell? After all, there’s no such thing as a day where a newspaper doesn’t print, or a broadcast station doesn’t have a newscast. Melanie…
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The conversations around branded versus editorial content have continued to evolve since 2014, when we first talked to Melanie Deziel, the founder of StoryFuel. In that time, so much has happened that has impacted how news consumers view the content they encounter online. Accusations of “fake news” or “that’s opinion” muddy the waters, raising concerns…
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Every reporter has been there: An editor assigns a story on an unfamiliar topic and there’s a mad-dash to find a source who can provide crucial information. But how to find a reputable, reliable source? In 2007, a public relations professional named Peter Shankman created a database that would put reporters in touch with sources…
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Vahe Arabian, host of the State of Digital Publishing podcast and an author at the website of the same name, talks with producer Michael O’Connell about the importance of a shared SEO policy and practices across a publication and why building networks is a valuable investment.
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On this week’s It’s All Journalism podcast, producer Michael O’Connell talks to Jayna Wilcox, senior digital sales strategist for 2060 Digital, about how newsrooms and their marketing departments can improve their audience engagement on Facebook, Instagram and Twitter.
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Carey Hennigar, Global VP, Risk & Reputation at Storyful, joins producer Michael O’Connell to discuss the ever-changing and confusing world of protecting and building brand reputations.
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