WASHINGTON – Knowing an audience is one of the most important aspects to keep in mind for any journalism organization. For Ryan Teague Beckwith and Amber Phillips, it makes their job very different from that of their counterparts.
Teague Beckwith is the politics channel manager for Digital First Media, known as Project Thunderdome. Phillips reports on Capitol Hill for Digital First Media. The service provides national news content to local newspapers nationwide. The format changes how the two would otherwise traditionally report political issues.
They can’t drill down too far on a bill or topic. They can’t report something that has implications in only one region. They keep their political reporting broad and digestible.
“We’re not looking at a Politico audience that is really there for the latest who-called-who-what-in-the-cloakroom kind of stuff. What we spend a lot of time doing is saying, ‘All right, what’s going on in D.C? We spend a lot of time thinking about what’s going on in D.C. and we read all that coverage and then we say, ‘What does that mean for you,'” Teague Beckwith said.
It can be a challenge from a reporting perspective not only to decide what to cover, but what angle to take. Especially given such wide parameters.
“When I talk to congressman and explain who we are and why they should talk to me, we have to get over the idea that it’s regional; that even though we’re writing for these local sites, we’re not necessarily writing about regional issues. We really have to keep it very national,” Phillips said.
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