BJ Koubaroulis was writing about high school sports for The Washington Post when he saw “writing on the wall” about the newspaper industry and decided to make a change. He put down his pen – at least for a little bit – and picked up a video camera.
“I got my first camera off of craigslist. Fifty bucks,” said Koubaroulis, who ended up doing video pieces on high school sports for The Post. Eventually, he founded Synthesis Multimedia Productions, a private video production and digital strategy company, in Northern Virginia 4-1/2 years ago.
“In this digital day and age, when all of your resources are online to help you start a company and to take those steps. The business model, and starting the business, was not actually as hard,” he said.
Synthesis produces mainstream journalism, like broadcasts of high school sports events, but also brings video storytelling techniques to the commercial world. The company has put together wedding videos and police training films for example.
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