It's All Journalism

The broccoli of media-focused podcasts.

  • Podcast
  • Blog
  • FAQ
  • How to Podcast
  • Newsletter
  • Take a Survey

#164 – Is marketing the Devil’s work?

September 10, 2015 by ItsAllJournalism
http://podone.noxsolutions.com/launchpod/ItsAllJournalism/mp3/IAJ-2015-09-10-187.mp3

Some journalists consider marketing to be the work of the Devil.

Eric Bright is the vice president of e-commerce at Deseret Digital Media.

Eric Bright is the vice president of e-commerce at Deseret Digital Media.

Eric Bright, vice president of e-commerce at Deseret Digital Media, might actually agree with them.

“Marketers ruin everything,” Bright said, during his presentation last July at the Association of Alternative News Media’s annual conference in Salt Lake City.

With a background in direct marketing, retail and e-commerce, Bright knows of what he speaks. For the past five years, he’s helped provide leadership on DDM’s revenue products, including developing a regional classifieds site larger than Craigslist.

The challenge facing media websites today is finding viable revenue streams that can support good journalism. This is becoming increasingly difficult as companies like Google and Apple introduce technology to empower readers to block website advertising.

This week’s It’s All Journalism podcast is a follow-up phone interview to a recent podcast we ran featuring audio from Bright’s AAN presentation on finding new revenue.

— Michael O’Connell

Related Podcasts:

#161 – Time to find some new revenue

Share Button
If you like this post, please share it along:

Previous Post


#163 – Yuri Victor: Vox always puts its C’s before P’s

Next Post


Joe Pardo dreams in podcasts

Leave a Reply Cancel reply




Related Posts

  • Richard Saul Wurman and Kris Viesselman present at keynote conversation during the 2015 Society for News Design's annual workshop in Washington, D.C. (Photo by Michael O'Connell)#142 – Richard Wurman plays it dumb
  • Write a textbook? How about teaching?
  • Andrea Wenzel, Tow Center fellow#197 – Solutions journalism: Recipe for engaging local communities
  • Umbreen Bhatti and Kaizar Campwala#115 – Diversity, entrepreneurship and making podcasts more visible

Learn How To Podcast

Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast.

Order this new book by It’s All Journalism Producer Michael O’Connell.

Take a Survey, Earn Some Swag

If you haven’t heard, we created a five-question online survey to help us assemble a toolbox for journalists that we’ll share on our podcast and website. Please take a few minutes to share the tools that help make your job easier.

We’ve also just launched a new survey on how to improve our podcast. Let us know how we could do better.

To those people who complete one of our the surveys, we’ll be sending out a limited number of It’s All Journalism coffee mugs while supplies last. Show your support for good journalism by taking the survey and get a reward in return.

Help Support Our Podcast

Promoting good journalism is essential in a democracy. By donating to the It’s All Journalism Patreon page, you will help ensure that we continue producing the weekly podcast that focuses on good journalism. You’ll also help to boost us to the next level with live events and exclusive content. Donate here.

Sign Up for Our Weekly Newsletter

Latest Posts

  • 386. NewsMatch, INN and good news for independent, investigative news
  • 385. LA Times podcast unravels 15-year-old mystery in Room 20
  • Better News: Iconic southern newspaper undergoes digital-first transformation
  • 384. Memes, manifestos and 4chan — making sense of a toxic online culture
  • #383 Public good vs private enterprise: sustainability in local news

Copyright © 2019 · Pintercast Child Theme on Genesis Framework · WordPress · Log in