It's All Journalism

The broccoli of media-focused podcasts.

  • Podcast
  • Blog
  • FAQ
  • How to Podcast
  • Newsletter
  • Take a Survey

#179 – With social media, now more than ever — listen!

1December 17, 2015 by ItsAllJournalism
http://podone.noxsolutions.com/launchpod/ItsAllJournalism/mp3/IAJ-2015-12-17-204.mp3

With so many changes going on in social media these days, journalists need to be doing one simple thing, according to Natalie DiBlasio. They need to listen.

Natalie DeBlasio is a digital editor at USA Today. (Photo by Michael O'Connell)

Natalie DiBlasio is a digital editor at USA Today. (Photo by Michael O’Connell)

“I’ve found that one thing I’m really trying to do right now is, on top of chatting on all of these different apps that are coming up, is doing a lot of listening and figuring out how the audience is using different platforms to communicate with themselves and to share news, and, also trying to figure out who is successful in reaching audiences in different places,” she said.

DiBlasio is currently in her second stint working for USA Today. Her first time around, she spent three years as a breaking news reporter. She then left for a year to edit a running magazine, which grew out of her passion for marathons — she competed in 13 in the last two years.

Earlier this fall, DiBlasio returned to USA Today, this time as a digital editor, training with the paper’s social-mobile team.

“We’ve got this particular group at USA Today that really focuses on making sure that all of the work succeeds on mobile platforms, like tablet and your cellphone, and social, so Facebook and Twitter and Periscope and everything that’s being invented as we’re talking,” she said.

Right now, where DiBlasio is doing a lot of listening — and watching — is Periscope, the live-streaming video app.

“I’m really interested in that and trying to figure out how we can use that for better storytelling,” she said.

She’s been spending a lot of time watching Periscopes posted by journalists and non-journalists to get an idea of the many different ways to use it to tell stories.

“Seeing everyday people use social the way that they want to use it helps us as journalists figure out innovative ways that we could use it too,” she said.

After training for about a month in Washington, D.C., DiBlasio recently left to join the paper’s digital team in San Francisco.

“My focus is going to be to make sure that none of our great work is overlooked and also to try to be another set of eyes, to make sure that we’re not missing any stories that are really digital first stories or social first stories that have captured an audience that we would miss if we weren’t tuned into social media at the time that they were blowing up,” she said.

— Michael O’Connell

On this week’s It’s All Journalism podcast, Producer Michael O’Connell talks to Natalie DiBlasio of USA Today‘s social-mobile team. She talks about how journalists can tell their stories across multiple platforms and the challenges of keeping up with the latest technology. She also discusses her love of breaking news and her experiences running in 13 marathons in two years.

Similar Podcasts:

#174 – You can use Twitter smarter

#168 – Periscope curious? We got your back

#128 – Mobile journalism gets its MoJo

Share Button
If you like this post, please share it along:

Previous Post

Vanessa Quirk is the author of the Tow Center report, A Guide to Podcasting.
#178 – Tow Center deciphers podcasting for journalists

Next Post

Hannah Russell-Goodson, community manager, Blab. (Screenshot by Michael O'Connell)
#180 – Blabbing about Blab on Blab

Trackbacks

  1. #190 – That retweet might actually be an endorsement says:
    March 3, 2016 at 7:24 pm

    […] #179 – With social media, now more than ever — listen! […]

    Reply

Leave a Reply Cancel reply




Related Posts

  • Bonus: Jason v Michael on Batman v Superman
  • Alan Cross, host of the Ongoing History of New Music#195 – Alan Cross: Where are all the angry guitars?
  • #196 – Transgender coverage beyond Caitlyn Jenner
  • Andrea Wenzel, Tow Center fellow#197 – Solutions journalism: Recipe for engaging local communities

Learn How To Podcast

Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast.

Order this new book by It’s All Journalism Producer Michael O’Connell.

Take a Survey, Earn Some Swag

If you haven’t heard, we created a five-question online survey to help us assemble a toolbox for journalists that we’ll share on our podcast and website. Please take a few minutes to share the tools that help make your job easier.

We’ve also just launched a new survey on how to improve our podcast. Let us know how we could do better.

To those people who complete one of our the surveys, we’ll be sending out a limited number of It’s All Journalism coffee mugs while supplies last. Show your support for good journalism by taking the survey and get a reward in return.

Help Support Our Podcast

Promoting good journalism is essential in a democracy. By donating to the It’s All Journalism Patreon page, you will help ensure that we continue producing the weekly podcast that focuses on good journalism. You’ll also help to boost us to the next level with live events and exclusive content. Donate here.

Sign Up for Our Weekly Newsletter

Latest Posts

  • 387. Lead reporter in Sandusky case now investigating barriers in school data reporting
  • 386. NewsMatch, INN and good news for independent, investigative news
  • 385. LA Times podcast unravels 15-year-old mystery in Room 20
  • Better News: Iconic southern newspaper undergoes digital-first transformation
  • 384. Memes, manifestos and 4chan — making sense of a toxic online culture

Copyright © 2019 · Pintercast Child Theme on Genesis Framework · WordPress · Log in