#356 Branded content and the battle for your audience’s trust

The conversations around branded versus editorial content have continued to evolve since 2014, when we first talked to Melanie Deziel, the founder of StoryFuel. In that time, so much has happened that has impacted how news consumers view the content they encounter online. Accusations of “fake news” or “that’s opinion” muddy the waters, raising concerns … Continue reading #356 Branded content and the battle for your audience’s trust