By Jolie Lee
This article was originally published on another blog in April 2011.
The Internet has disrupted every industry, from real estate to airlines to, yes, news organizations. In his 2009 book What Would Google Do, Jeff Jarvis explains how the business strategy of the search engine giant has allowed it to not just survive but thrive in an online world.
A key to Google’s success is embracing free as a business model. Google offers the use of its various features – Google maps, AdSense, Blogger, YouTube – for free. It acts as a platform, not a creator. By not charging people, Google is able to amass a huge user base and in turn huge profits from advertising.
Continue Reading …