A lot of people hate the media. That’s proved to be something of a boon for The Daily Download, the news and media-criticism website.
“We’re scum of the earth to a lot of people, so those are the people who like to read this,” joked Lauren Ashburn, the website’s founder and editor-in-chief.
“We find that a lot of people in the industry who are at big jobs, they want to make sure they know what’s being said and who’s being criticized,” said Ashburn. “And so, that’s where a lot of our audience comes from. It comes from New York, Washington and L.A. But, there is a significant part of the middle of the country and regular folks who really hate media and want to weigh in on their mistakes.”
What has helped to drive traffic to the site — it has 700,000 unique visitors after just six months — is its ability to function as an equal opportunity offender of sorts, straddling the political fence with stories that rankle the rank and file of both the right and the left.
“One of the stories that did really well for us was by one of our columnists … David Zurawik, who’s the Baltimore Sun TV critic, and he did a piece for us talking about why Chelsea Clinton was a terrible journalist and why she was a ‘pretend’ journalist,” Ashburn said. “Matt Drudge’s site picked it up, and it just went on fire. Obviously, Drudge picked it up because he has the … right wing bent.”
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