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Better News: The Fayetteville Observer charts new course with Black audiences

Editors Beth Hutson and Myron Pitts discuss The Fayetteville Observer’s new initiative to restore trust and better engage its Black readers.

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Better News: How a ‘substantial lifestyle’ inspires and uplifts Black audiences

Greg Hedgepeth, president and CEO of Substantial Media LLC, shares strategies Substantial has used to grow its audience and connect with the Black community.

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Better News: Building trust with rural communities

The American Press Institute recently hosted a panel discussion with alumni from the Tables Stakes Local News Transformation Program about how journalists can build trust with rural communities.

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Better News: HBCU Gameday grows from passion project to multi-tiered success

Tolly Carr talks about what attracted him to HBCU Gameday, and what advice he’d give to other media entrepreneurs who wish to take their passion project to the next level.

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Better News: How San Antonio Express News Created A Winning Newsletter Strategy

Cameron Songer, the newsletter editor at the San Antonio Express News, shares tips on how newsrooms can improve their newsletter workflow.

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Better News: Tennessean engages Black audiences with new initiative

In the latest Better News podcast, opinion columnist LeBron Hill talks to host Michael O’Connell about the report he wrote for the American Press Institute’s Better News Initiative about how The Tennessean is successfully engaging Black audiences with its Black Tennessee Voices project.

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