The Tennessean is a major newspaper in Nashville, Tennessee. It’s also the flagship of the USA Today Network South. Like many mainstream newspapers, The Tennessean has primarily served a white audience even though Nashville’s population is 24 percent Black.
In the latest Better News podcast, opinion columnist LeBron Hill talks to host Michael O’Connell about the report he wrote for the American Press Institute’s Better News Initiative about how The Tennessean is successfully engaging Black audiences with its Black Tennessee Voices project.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.