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Better News: Amplifier highlights Charlotte through its diverse music scene

September 10, 2019 by Michael O'Connell
Joni Deutsch 

When Joni Deutsch arrived in Charlotte, North Carolina to become the podcast lead at NPR station WFAE, she wanted to create something that captured the city’s unique identity beyond just football and banking. To that end, she launched Amplifier, a biweekly podcast that highlights the region’s diverse music scene in September 2018.

In early 2019, Deutsch wrote a report for the American Press Instituteā€˜s Better News Initiative to share Amplifier’s success and encourage other public radio stations to create local music podcasts of their own. Read the full report here.

TheĀ Better NewsĀ podcast is a partnership betweenĀ It’s All JournalismĀ and theĀ American Press InstituteĀ to a) showcase innovative/experimental ideas that emerge from theĀ Knight-Lenfest Newsroom InitiativeĀ and b) to share replicable strategies andĀ  tactics that benefit the news industry as a whole.Ā Sign up for the Better News newsletterĀ to receive news about the latest resources, case studies and insights.Ā For more news about the It’s All Journalism podcast and future episodes of Better News,Ā sign up for the weekly IAJ newsletter.

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