• Podcast
  • Home
  • Better News
  • Contact Us

It's All Journalism

The broccoli of media-focused podcasts.

  • Podcast
  • Home
  • Better News
  • Contact Us

Better News: Amplifier highlights Charlotte through its diverse music scene

September 10, 2019 by Michael O'Connell
Joni Deutsch 

When Joni Deutsch arrived in Charlotte, North Carolina to become the podcast lead at NPR station WFAE, she wanted to create something that captured the city’s unique identity beyond just football and banking. To that end, she launched Amplifier, a biweekly podcast that highlights the region’s diverse music scene in September 2018.

In early 2019, Deutsch wrote a report for the American Press Institute‘s Better News Initiative to share Amplifier’s success and encourage other public radio stations to create local music podcasts of their own. Read the full report here.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and  tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

Better News: Events may be difficult, but they’re still worth doing
If you like this post, please share it along:

Previous Post


Better News: Amplifier highlights Charlotte through its diverse music scene

Next Post


373. Media outlets worldwide push for greater climate change coverage

Related Posts

  • Kate Cox of The Counter461. The Counter uses food to make news more digestible
  • John Maginnis#83 – John Maginnis makes a living covering Louisiana politics
  • 500. Halfway To Episode 1,000; Kat Downs Mulder Redux
  • Alex E. Weaver#47 – Alex Weaver: Covering the Boston Marathon Bombing

Learn How To Podcast

Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast.

Order this new book by It’s All Journalism Producer Michael O’Connell.

Apple Podcasts

Latest Posts

  • 561. Diversity a big part of the Chicago Reader’s formula for success
  • 560. Documentary examines police corruption in Baltimore
  • 559. Data doesn’t have to be a four-letter word for reporters
  • 558. How come political experts in the news tend to be white and male?
  • 557. The First Amendment is her beat

©2021 · Dakota theme by OsomPress