Terrence Williams, chief operating officer at The Keene Sentinel

Paid circulation has always been a part of The Keene Sentinel‘s revenue stream, but the New Hampshire paper recently pivoted to focus on growing its digital subscriptions.

Chief Operating Officer Terrence Williams wrote a report for Better News about how 1 pound of coffee helped The Sentinel reduce its digital subscriber churn and raise online revenue. Read the report.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.