The Salt Lake Tribune has been covering the Utah community for 151 years. Ever since the newspaper shifted to a nonprofit model three years ago, it’s been looking for innovative ways to identify new audiences and turn print subscribers into digital subscribers.

One area of success for the Tribune is its unique reporting on The Church of Jesus Christ of Latter-day Saints, exemplified by the work of managing editor David Noyce and senior religion reporter Peggy Fletcher Stack. The duo produce a weekly podcast and newsletter under the Tribune’s Mormon Land mini-brand.

Better News recently published a study written by Danyelle White, the Tribune’s vice president of strategic initiatives and community engagement, and digital media manager Eve Rickles-Young. They talk to Better News podcast host Michael O’Connell about how the Mormon Land beat identified a national audience that is financially supporting their work through Patreon. Read the Report.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.