• Podcast
  • Home
  • Better News
  • Contact Us

It's All Journalism

The broccoli of media-focused podcasts.

  • Podcast
  • Home
  • Better News
  • Contact Us

Better News: Salt Lake Tribune finds new audience, revenue stream from Mormon Land beat

December 6, 2022 by Michael O'Connell

The Salt Lake Tribune has been covering the Utah community for 151 years. Ever since the newspaper shifted to a nonprofit model three years ago, it’s been looking for innovative ways to identify new audiences and turn print subscribers into digital subscribers.

Danyelle White
Eve Rickles-Young

One area of success for the Tribune is its unique reporting on The Church of Jesus Christ of Latter-day Saints, exemplified by the work of managing editor David Noyce and senior religion reporter Peggy Fletcher Stack. The duo produce a weekly podcast and newsletter under the Tribune’s Mormon Land mini-brand.

Better News recently published a study written by Danyelle White, the Tribune’s vice president of strategic initiatives and community engagement, and digital media manager Eve Rickles-Young. They talk to Better News podcast host Michael O’Connell about how the Mormon Land beat identified a national audience that is financially supporting their work through Patreon. Read the Report.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

If you like this post, please share it along:

Previous Post


546. Gannett develops SMS strategy to text breaking news during Hurricane Ian

Next Post


547. Define American: Here’s a model for reimagining immigration news

Related Posts

  • Sisi Wei is the news applications developer at ProPublica.#201 – Sisi Wei tells stories through interactive images
  • Caitlin SchmidtBetter News: Arizona Daily Star flips the narrative with solutions journalism beat
  • John Wilcock#241 – Andy Warhol, the Village Voice and the alt-press pioneer
  • Mishi Ebrahim, left, and Jolie Lee of the Investigative Reporting Workshop talk about the Showtime documentary they're working on The Years of Living Dangerously.#66 – Investigating for big production: Showtime teams up with the Investigative Reporting Workshop

Learn How To Podcast

Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast.

Order this new book by It’s All Journalism Producer Michael O’Connell.

Apple Podcasts

Latest Posts

  • 553. Storipress aims to democratize the tools of online publishing
  • 552. The Cool Down: Climate change news with solutions, not doom and gloom
  • 551. Reader-supported, hyper-local newsletter thrives in downtown Albuquerque
  • 550. Hearst investigation exposes widespread use of restraints on students in US schools
  • Better News: This pitch to switch to digital even includes softball

©2021 · Dakota theme by OsomPress