Better News: COVID-19 timeline helps newsroom attract new subscribers

March 16, 2021 by Michael O'Connell

Randi Stevenson is an executive producer at the San Antonio Express-News. She and Joy-Marie Scott and Chris Quinn wrote an article for Better News back in November about how the Express-News used a COVID-19 timeline to drive subscriptions.

On this episode of the Better News podcast, Stevenson shares what she and her colleagues learned by launching the COVID-19 timeline and offers tips on how other newsrooms can implement a similar feature to increase subscriptions and foster reader engagement

Randi Stevenson is an executive producer at the San Antonio Express-News.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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