615. INN helps newsrooms focus on their communities to grow revenue

Karen Rundlet became the new executive director and CEO of the Institute for Nonprofit News in January. She discusses how INN’s network of more than 450 independent news organizations across North America are connecting with their communities to generate a sustainable revenue stream.

Better News: COVID-19 timeline helps newsroom attract new subscribers

Randi Stevenson is an executive producer at the San Antonio Express-News. She and Joy-Marie Scott and Chris Quinn wrote an article for Better News back in November about how the Express-News used a COVID-19 timeline to drive subscriptions.

On this episode of the Better News podcast, Stevenson shares what she and her colleagues learned by launching the COVID-19 timeline and offers tips on how other newsrooms can implement a similar feature to increase subscriptions and foster reader engagement

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

Better News: How the Henrico Citizen grew its email list and reader revenue

By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.

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April 23, 2024

More Episodes

312. Podcasting: A way to promote press freedom abroad

It’s All Journalism Producer Michael O’Connell travels to Tajikistan at the invitation of the U.S. State Department’s Speakers Program to train young journalists in podcasting.

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June 28, 2018

292. Where do college students get their news?

On this week’s It’s All Journalism podcast, Producer Michael O’Connell travels to DePauw University in Greencastle, Indiana, to talk about podcasting. In a live podcast recording, he asks a room full of college students how they get their news. It’s a fascinating peek how young people consume their news.

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February 8, 2018