David Plazas
David Plazas

Better News: Tips and strategies for improving community-focused election coverage

One of the most important missions a local news organization has is covering local politics and elections. However, with shrinking staffs and limited resources, many digital media outlets struggle to effectively achieve this mission.

David Plazas, director of opinion and engagement for the USA TODAY Network Tennessee, recently wrote a study for the Better News initiative on how The Tennessean created a significant, authentic public service experience around local politics. Read the full study.

On the latest episode of the Better News podcast, Plazas talks to host Michael O’Connell about the opportunities, resources, and collaborations The Tennessean employed during the 2023 election. He also offers tips and strategies other news organizations can use to enhance their coverage of local politics.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

More Episodes

333. Whose truth are journalists telling and why does it matter?

Journalists are dedicated to telling the truth, but whose? Stephanie Lepp, an independent artist and host of the Reckonings podcast, joins producer Michael O’Connell to discuss the difference between telling the truth and telling a broader, varied truth and why one truth won’t cover the whole story.

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Joy Mayer and Lynn Walsh of Trusting News

339. Rebuilding trust by peeling back the curtain in newsrooms

Joy Mayer and Lynn Walsh of Trusting News join It’s All Journalism Producer Michael O’Connell to explore why people don’t trust the news anymore, why journalists should care deeply about it and how newsrooms and reporters alike can take simple steps to demystify the news process.

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