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Jim Prather of the Las Vegas Review-Journal
Jim Prather of the Las Vegas Review-Journal

Better News: Las Vegas Review-Journal bets big on Mobbed Up podcast

In 2020, the Las Vegas Review-Journal launched Mobbed Up, an 11-part podcast series examining the role organized crime played in the rise of Las Vegas. The idea behind Mobbed Up was to grow audience and revenue for the paper. The Better News Initiative recently spotlighted the Review-Journal’s successful foray into narrative podcasting.

As Mobbed Up’s creators put the finishing touches on its upcoming second season, Jim Prather, the Review-Journal’s executive director of programming, spoke to Michael O’Connell for the Better News podcast.

Show Note: In September 2019, Better News interviewed Joni Deutsch about Amplifier, a biweekly podcast produced by WFAE in Charlotte, North Carolina. Amplifier focuses on the region’s diverse music scene.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the  Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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546. Gannett develops SMS strategy to text breaking news during Hurricane Ian

Jennifer Hefty, social and emerging platforms strategist for the USA Today Network, and Kara Chiles, senior vice president of consumer products for Gannett, talk to It’s All Journalism host Michael O’Connell about how they leveraged the SMS platform Subtext to text breaking news and public safety updates to their audience during Hurricane Ian.

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