CJ Benjamin
CJ Benjamin (Michael Jackson)

Better News: How To Forge New Audiences Of Color

The Democrat and Chronicle of Rochester New York was facing a big problem. Its primary audience was old, white and dwindling. The newspaper had to figure out how to reach a younger and more diverse audience — and fast.

C.J. Benjamin, emerging audiences editor for the Democrat and Chronicle, discusses how the paper successfully developed a strategy to better engage a younger and more diverse audience. She wrote about the experience for American Press Institute‘s Better News Initiative. Read her full report here.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and  tactics that benefit the news industry as a whole.Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

Allison Taylor-Levine

625. Community collaboration key to evolving local journalism

Allison Taylor Levine, CEO of Local Journalism Initiative, discusses how LJI’s Delaware Journalism Collaborative, which has brought more than 25 partners throughout the state together to report on polarization and possible solutions, strengthens local journalism in Delaware and our democracy.

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More Episodes

Jason Fraley is the entertainment editor at WTOP Radio in Washington, D.C.

340. Genre films continue to dominate box office in 2018

On this week’s It’s All Journalism podcast, producer Michael O’Connell welcomes WTOP entertainment editor Jason Fraley back to the podcast to discuss his Top 10 movies of 2018. They talk about some of the recent trends in the the film industry and which movies the public came out in droves to see.

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Kathleen Miles

482. Noema aims to help academics, policy makers think differently

Kathleen Miles is the executive editor of Noema, a cross-disciplinary academic  magazine from the Berggruen Institute. She talks with It’s All Journalism host Michael O’Connell about the importance of breaking out of the 24-hour news cycle to give writers the room to investigate deeper topics to help decision-makers approach policy discussions. 

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