The Coloradoan serves 362,000 residents of Fort Collins and Larimer County, Colorado. The newspaper and its predecessors have served the area for 150 years.
When staff reductions forced The Coloradoan’s editors to rethink and eventually cancel their traditional opinion page, they realized they needed a new model to engage readers and drive subscriptions.
Eric Larsen, The Coloradoan’s executive editor, recently wrote a report for Better News about how a partnership with Colorado Statue University’s Center for Public Deliberation reenergized the newspaper’s opinion page and increased engagement by promoting a public dialogue among its audience members.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.