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Greg Hedgepeth

Better News: How a ‘substantial lifestyle’ inspires and uplifts Black audiences

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Greg Hedgepeth is president and CEO of Substantial Media LLC, a Black-owned and operated online subscription-based platform that promotes the “substantial lifestyle” as a way to inspire and uplift its Black audience.

Better News recently published a report written by Hedgepeth about Substantial Magazine’s journey to sustainable revenue and growth through partnerships and highly selective content for targeted audiences. Read the full report here.

Hedgepeth discusses Substantial Media’s mission and the strategies it uses to grow its audience among the Black community with Better News podcast host Michael O’Connell.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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