Better News: How to use events to grow a diverse audience
Cierra Hinton talks about how Scalawag, a nonprofit media organization, is using events to diversify its audience and grow membership.
Read More
Menu
Better News
Better News: How to win grants to fund journalism
Jane Elizabeth of The News and Observer and The Herald-Sun in North Carolina explains how to win grants to fund journalism projects.
Read More
Better News: How To Forge New Audiences Of Color
C.J. Benjamin of the Rochester Democrat and Chronicle discusses how to develop a strategy to better engage a younger and more diverse audience.
Read More
Better News: Is it time to rethink your arts coverage?
KCUR.org, the website for Kansas City’s public media station, made a concerted effort from 2014-18 to expand its arts coverage. It even had two-full-time reporters on the arts beat. When one of these reporters switched to another beat, freelancers filled in to make up the gap. Despite all of these efforts, web traffic suggested KCUR…
Read More
Better News: Iconic southern newspaper undergoes digital-first transformation
The News Reporter of Whiteville, North Carolina is one of those iconic southern newspapers. Founded in 1896, the paper has a long history of serving rural Columbus County, including winning a Pulitzer Prize for Meritorious Public Service for its coverage of the Ku Klux Klan in 1953. Les High is the third-generation owner of The…
Read More
Better News: Post & Courier uncovers new revenue with mini-publisher model
The Post & Courier of Charleston, South Carolina was in dire straights. Its traditional revenue streams — print advertising and circulation — were in decline and the newspaper needed to find a way to reverse that trend — and fast. The Post & Courier‘s solution, according to Executive Editor Mitch Pugh, was to take a…
Read More