Better News: Live events can help news organizations connect with their communities
Senior event producer Amy Zielinski shares how Vermont Public is using events to foster dialogue and connect with its audience.
Read More
Menu
Better News
Better News: Efforts to serve GenZ increase revenue and engagement
Executive editor Kayla Green shares how The Sumter Item and Gulf Coast Media used Athlete of the Week and Next Generation features to engage younger readers and increase revenue on the latest episode of the Better News podcast.
Read More
Better News: How the Henrico Citizen grew its email list and reader revenue
By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.
Read More
Better News: Food and drink reporting drives revenue to The Sacramento Bee
Benji Egel of The Sacramento Bee discusses how news organizations can create a regional keepsake that drives revenue toward their newsroom.
Read More
Better News: Tips and strategies for improving community-focused election coverage
David Plazas, director of opinion and engagement for the USA TODAY Network Tennessee, recently wrote a study for the Better News initiative on how The Tennessean created a significant, authentic public service experience around local politics. Read the full study.
Read More
Better News revisits the best stories of 2023
Kamaria Roberts, the deputy director of local news transformation at the American Press Institute, highlights the work API has done over the last year through its Better News Initiative and what may be in store for 2024.
Read More