Tim Lambert and Scott Blanchard of WITF talk to Better News podcast host Michael O’Connell about the origins of the NPR’s democracy beat and how this new approach impacts the station’s election coverage.
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Senior event producer Amy Zielinski shares how Vermont Public is using events to foster dialogue and connect with its audience.
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Executive editor Kayla Green shares how The Sumter Item and Gulf Coast Media used Athlete of the Week and Next Generation features to engage younger readers and increase revenue on the latest episode of the Better News podcast.
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By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.
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Benji Egel of The Sacramento Bee discusses how news organizations can create a regional keepsake that drives revenue toward their newsroom.
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David Plazas, director of opinion and engagement for the USA TODAY Network Tennessee, recently wrote a study for the Better News initiative on how The Tennessean created a significant, authentic public service experience around local politics. Read the full study.
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