Better News

Better News: How a ‘substantial lifestyle’ inspires and uplifts Black audiences

Greg Hedgepeth, president and CEO of Substantial Media LLC, shares strategies Substantial has used to grow its audience and connect with the Black community.

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Better News: Building trust with rural communities

The American Press Institute recently hosted a panel discussion with alumni from the Tables Stakes Local News Transformation Program about how journalists can build trust with rural communities.

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Better News: HBCU Gameday grows from passion project to multi-tiered success

Tolly Carr talks about what attracted him to HBCU Gameday, and what advice he’d give to other media entrepreneurs who wish to take their passion project to the next level.

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Better News: How San Antonio Express News Created A Winning Newsletter Strategy

Cameron Songer, the newsletter editor at the San Antonio Express News, shares tips on how newsrooms can improve their newsletter workflow.

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Better News: This pitch to switch to digital even includes softball

The Oklahoman’s David Dishman talks to Better News podcast host Michael O’Connell about some of the strategies the paper employed to help a staff steeped in print traditions adopt a digital-first approach.

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Better News: Revisiting the best stories of 2022

Kamaria Roberts highlights the accomplishments of the American Press Institute’s Better News Initiative in 2022 and what may be in store for 2023.

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