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Better News

Better News: Efforts to serve GenZ increase revenue and engagement

Executive editor Kayla Green shares how The Sumter Item and Gulf Coast Media used Athlete of the Week and Next Generation features to engage younger readers and increase revenue on the latest episode of the Better News podcast.

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Better News: How the Henrico Citizen grew its email list and reader revenue

By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.

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Better News: Food and drink reporting drives revenue to The Sacramento Bee

Benji Egel of The Sacramento Bee discusses how news organizations can create a regional keepsake that drives revenue toward their newsroom.

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Better News: Tips and strategies for improving community-focused election coverage

David Plazas, director of opinion and engagement for the USA TODAY Network Tennessee, recently wrote a study for the Better News initiative on how The Tennessean created a significant, authentic public service experience around local politics. Read the full study.

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Better News revisits the best stories of 2023

Kamaria Roberts, the deputy director of local news transformation at the American Press Institute, highlights the work API has done over the last year through its Better News Initiative and what may be in store for 2024.

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Better News: The Coloradoan partners with university to foster public discourse, increase engagement

Eric Larsen, The Coloradoan’s executive editor, recently wrote a report for Better News about how a partnership with Colorado State University’s Center for Public Deliberation reenergized the newspaper’s opinion page and increased engagement by promoting a public dialogue among its audience members.

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