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About the Author
Michael O’Connell has been writing, editing and producing new stories for print and the online environment for more than 35 years. Currently, he’s the senior digital editor at Federal News Radio in Washington, D.C. For the 10 years, he’s been one of the producers and is the host of the It’s All Journalism podcast, which is available for download every Thursday on Apple Podcasts and on the PodcastOne network. He speaks regularly at journalism conferences about podcasting, and, in June 2017, Routledge Taylor and Francis released his new textbook, Turn Up the Volume — A Down and Dirty Guide to Podcasting. This fall O’Connell will put his research to practical use when he teaches a podcasting class in the weekend M.A. program in Journalism and Digital Storytelling at American University.

Better News: Efforts to serve GenZ increase revenue and engagement

Executive editor Kayla Green shares how The Sumter Item and Gulf Coast Media used Athlete of the Week and Next Generation features to engage younger readers and increase revenue on the latest episode of the Better News podcast.

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Better News: How the Henrico Citizen grew its email list and reader revenue

By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.

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Better News revisits the best stories of 2023

Kamaria Roberts, the deputy director of local news transformation at the American Press Institute, highlights the work API has done over the last year through its Better News Initiative and what may be in store for 2024.

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Better News: The Coloradoan partners with university to foster public discourse, increase engagement

Eric Larsen, The Coloradoan’s executive editor, recently wrote a report for Better News about how a partnership with Colorado State University’s Center for Public Deliberation reenergized the newspaper’s opinion page and increased engagement by promoting a public dialogue among its audience members.

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Better News: The Fayetteville Observer charts new course with Black audiences

Editors Beth Hutson and Myron Pitts discuss The Fayetteville Observer’s new initiative to restore trust and better engage its Black readers.

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Better News: How a ‘substantial lifestyle’ inspires and uplifts Black audiences

Greg Hedgepeth, president and CEO of Substantial Media LLC, shares strategies Substantial has used to grow its audience and connect with the Black community.

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