Chrissy Beck is the managing director of The Chronicle at Duke University and Erica Perel is the former general manager at The Daily Tar Heel at the University of North Carolina. Their newsrooms teamed up to create the Rivalry Challenge around the annual Duke-UNC basketball game, turning it into a revenue maker for both nonprofit newsrooms.
Chrissy and Erica wrote about the Rivalry Challenge for API’s Better News initiative.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
Editor’s Note: Erica Perel is now the director of the Center for Innovation and Sustainability in Local Media at the UNC Hussman School of Journalism and Media. The center runs the UNC Table Stakes program.