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Better News

2019-2024

Better News: Salt Lake Tribune finds new audience, revenue stream from Mormon Land beat

Danyelle White and Eve Rickles-Young of talk to Better News podcast host Michael O'Connell about how The Salt Lake Tribune’s Mormon Land beat identified a national audience that is...

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Better News: Arizona Daily Star flips the narrative with solutions journalism beat

Report Caitlin Schmidt co-authored a case study for Better News about the Arizona Daily Star’s solutions-oriented reporting beat. She shares all the details with Better News host Michael O’Connell.

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Better News: Nuestro Estado meets needs of Spanish-speaking audience

Fernando Soto, CEO and publisher of Nuestro Estado, recently wrote a case study for Better News about how the website increased capacity to ensure the information it published...

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Better News: How Unapologetically ATL newsletter engages Black readers

Najja Parker shares how the Atlanta Journal Constitution tells Better News about how the Atlanta Journal Constitution grew engagement with Black audiences through the Unapologetically ATL newsletter.

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Better News: 100 Days finds revenue streams beyond philanthropy

Dana Coester and Ashton Marra discuss how 100 Days in Appalachia found greater sustainability with reader revenue and community membership.

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Better News: How 1 pound of coffee can reduce digital subscriber churn

COO Terrence Williams tells Better News about the innovative way The Keene Sentinel in New Hampshire reduced digital subscriber churn.

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Better News: Revisiting some success stories from 2021

Kamaria Roberts, API's new deputy director of local news transformation, discusses some of the lessons learned from this year's Better News podcast.

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Better News: Post and Courier philanthropic effort nets $1 million

Executive Editor Autumn Phillips recently wrote a report for API's Better News initiative about The Post and Courier's stellar fundaising effort. She shares the details with host Michael O'Connell on the...

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Better News: Tennessean engages Black audiences with new initiative

In the latest Better News podcast, opinion columnist LeBron Hill talks to host Michael O'Connell about the report he wrote for the American Press Institute's Better News Initiative about how...

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Better News: LA Times Creates Compelling Virtual Events During Pandemic

Samantha Melbourneweaver and Donna Wares share how The Los Angeles Times built a compelling series of virtual events during the pandemic.

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Better News: Newsroom partnership benefits Charlotte’s Latino community

Ju-don Marshall of WFAE and Hilda Gurdian of La Noticia discuss how a partnership helped them better engage the Latino community in Charlotte, North Carolina.

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Better News: Killing Zombies On Your Subscription List

John Adams and Alia Beard Rau share the Arizona Republic's strategy for rooting out digital subscribers who aren't actively engaged.

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