Better News: How the Henrico Citizen grew its email list and reader revenue
By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.
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Better News revisits the best stories of 2023
Kamaria Roberts, the deputy director of local news transformation at the American Press Institute, highlights the work API has done over the last year through its Better News Initiative and what may be in store for 2024.
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Better News: The Coloradoan partners with university to foster public discourse, increase engagement
Eric Larsen, The Coloradoan’s executive editor, recently wrote a report for Better News about how a partnership with Colorado State University’s Center for Public Deliberation reenergized the newspaper’s opinion page and increased engagement by promoting a public dialogue among its audience members.
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Better News: The Fayetteville Observer charts new course with Black audiences
Editors Beth Hutson and Myron Pitts discuss The Fayetteville Observer’s new initiative to restore trust and better engage its Black readers.
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Better News: How a ‘substantial lifestyle’ inspires and uplifts Black audiences
Greg Hedgepeth, president and CEO of Substantial Media LLC, shares strategies Substantial has used to grow its audience and connect with the Black community.
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Better News: Building trust with rural communities
The American Press Institute recently hosted a panel discussion with alumni from the Tables Stakes Local News Transformation Program about how journalists can build trust with rural communities.
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